At FFWD Advertising and Marketing Week, hosted by the ICA, I attended some interesting lectures. My favourite talk was from Facebook Canada, owners of Instagram. They shared some cool stats about Instagram that I’d love to share with you!
Instagram is my favourite social media platform. It’s so visual and beautiful. I love to use it to find new things to eat and places to go. And I’m not alone!
Millennials are the top users of Instagram (that’s me!), making up 70% of all users. On average, we use Instagram for 21 minutes per day. Instagram is great for capturing and sharing world moments. There are 80 million photos shared per day, and 3.5 billion likes per day. Women tailor content around human elements, while men share travel and city pride.
So why do millennials use Instagram?
74% take actions based on posts.
46% say Instagram brings out creativity
48% follow brands on Instagram
39% use Instagram so they don’t miss out. (FOMO is real!)
45% follow brands that inspire them.
36% of Canadian posts use hashtags.
#smile #positivity #iloveyou are the most popular.
Trending: #strideby #fromwhereistand #emojisinthewild #theworldneedsmorespiralstaircases #makeportraits
So what should you do to create better content and attract new followers? Think of how to inspire, think how it will look visually.
It may come as no surprise to anyone that knows me that I am obsessed with my cell phone and with keeping it charged! That’s why I love using the TYLT band charger while on the go in the car. It lets two phones charge at once so no one has to fight over the car input. Here’s my review of the original charger.
This year they’ve come out with a new, faster and improved charger, the RIBBN. To test it out, I took it on a bunch of road trips with some friends. I didn’t tell them I was reviewing it, but I just had it plugged into the car for them to use. (more…)
My first phone was a Motorola. I still remember that Motorola C333. We’ve come a long way since then, but my love for Motorola hasn’t wavered. If anything….with the addition of Android, it’s grown! I was very happy to get my hands on a Moto X 2014 to take with me on my trip to Japan earlier this month. I’m already a happy owner of a Moto X first generation.
One of the things that I loved about the Motorola X in the USA was that you could customize the back with wood, leather, or whatever colour you wanted. I was a little disappointed that in Canada, the first gen Moto X only came in black and white. When I was sent a Moto X with a bamboo back, I was thrilled! (Get one here!) (more…)