Their new bra is made out of something a little different this time. Memory foam! (Yup, just like the mattresses). The material will mold to your personal shape while you’re wearing it, and then bounce back to it’s original shape when it’s in your drawer. Fun!
Here’s a little bit more on why they chose this material.
“Two key qualities drove us to use memory foam in the bra cups of our new styles. First, this foam is thermo-sensitive, allowing it to react to body heat and ensuring that the bra cups mold to each woman’s natural curves while offering comfortable support,” explains John Izzo, Vice-President of Design and Product Development at La Vie en Rose. “Second, the fabric’s viscoelasticity allows the foam to return to its initial shape and thickness after having been handled, hence its name ‘memory foam’. This feature makes our Discreet and Fantastic bras ideal for traveling or cluttered drawers.”
I found this bra very comfortable. The straps didn’t dig into my shoulders, and it provides medium coverage. The outline is practically invisible under thinner dresses and tops, which is nice.
The Discreet Bra is $44.95, available in sizes 34B to 40DD, and come in a fun range of colours and patterns.