Tag: doublewear

Estée Lauder’s #ShadesofCanada celebrates diversity and their iconic foundation

What’s your favourite foundation? We’ve reviewed several on this blog, and one of our hands-down-favourite foundation is DoubleWear by Estée Lauder. We’re not the only fans, this foundation is universally loved, especially in Canada. The popular foundation is celebrating Canadians with the launch of a new campaign. The new campaign celebrates diversity across Canada, and shines a spotlight on the fact that the foundation is made in Canada! That’s right, Canada is only one of two countries that are producing DoubleWear.


Estée Lauder Stay-in-Place Makeup is their #1 foundation, first launched in 1997. DoubleWear delivers 24-hour wear with a matte finish that looks flawless and natural. The colour stays true with buildable, medium to full coverage for all skin tones, and I mean all! The foundation is available in a whopping 56 shades in Canada and is $56 each.

The campaign features 11 Canadians of all different complexions and shades. Each person has a story to tell about their background and what finding the perfect foundation match means to them.

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Estee Lauder Double Wear & Double Wear Concealer

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I was super excited to finally try the holy grail of foundation Estee Lauder Double Wear Foundation ($46.00) the foundation I have heard so many rave reviews about. Since it was my first time trying, I thought I should also try their new Double Wear Concealer  for the ultimate Estee Lauder look. (more…)

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