What’s your favourite foundation? We’ve reviewed several on this blog, and one of our hands-down-favourite foundation is DoubleWear by Estée Lauder. We’re not the only fans, this foundation is universally loved, especially in Canada. The popular foundation is celebrating Canadians with the launch of a new campaign. The new campaign celebrates diversity across Canada, and shines a spotlight on the fact that the foundation is made in Canada! That’s right, Canada is only one of two countries that are producing DoubleWear.
Estée Lauder Stay-in-Place Makeup is their #1 foundation, first launched in 1997. DoubleWear delivers 24-hour wear with a matte finish that looks flawless and natural. The colour stays true with buildable, medium to full coverage for all skin tones, and I mean all! The foundation is available in a whopping 56 shades in Canada and is $56 each.
The campaign features 11 Canadians of all different complexions and shades. Each person has a story to tell about their background and what finding the perfect foundation match means to them.