It’s easy to dismiss Toronto’s newest pop up installation as your standard Instagram bait. However, once you step inside 29Rooms, you can easily see that it’s so much more than that. This installation is a wonderful blend of art, creativity and whimsy. It’s all about the experience, art and okay fine, also the insta factor.
This is the first Canadian stop for Refinery29’s Expand Your Reality Experience tour. It’s been touring around Chicago, New York and Atlanta, to name a few.
29 Rooms is in Toronto until October 5th at the Exhibition Place, and tickets are $34.50.
Here were my favourite experiences throughout the evening. Thanks for snapping photos with me, Neetu!
THE TRAVELLING BILLBOARD TORONTO In Collaboration with HATECOPY
I was super excited to hear that Toronto based artist, Maria Qamar aka HATECOPY had an installation in 29Rooms. I’ve been a fan of her pop art style illustrations. Her installation is “inspired by Desi sisterhood and how powerful it can be. It’s a reflection of the women who I’ve seen, the women I love, and the women who I’ve been.” Here, guests can pick up a brush and get creative with paint by numbers.
MAKE YOUR MARK: When is the last time you picked up a paintbrush or put pencil to paper to capture what you see in front of you? Art is not just a final product meant to be seen; the beauty is as much in the process as it is in the product. Here, creativity comes to life as you work live in the space; creating, improvising and unleashing. Enter this studio bravely, ready to express yourself and make your mark. Guests will be able to get hands on with two interactions within the space – a speed round circuit training of mini art class exercises, and a collaborative sculptural color by number, designed in collaboration with HATECOPY.
This room was so much fun! They only play R&B hits from the 2000s. You pick a song and sing while dancers start the dance party around you.
We’re throwing a dance party and everyone is invited. Behind these doors, you’ll encounter the soundtrack to your city and characters that will inspire you to make room, make moves and release. We just need your energy to kick things off, so get in there and start moving…This is your dance break! (more…)