FFWD Advertising & Marketing Week 2015 blows into Toronto next week, January 26 – January 30. It’s five full days of exciting, insightful, thought-provoking events industry luminaries.
The event profiles the accomplishments of the Canadian communications industry, and includes a speaker series, panels, parties and even a gala.
The impressive speaker series & events includes Yahoo Canada, Twitter, Microsoft and Olympic & World Champion Ice Dancers Tessa Virtue and Scott Moir.
These are my recommended events!
Opening Lunch: Is the Internet the Answer? Debating its Future Influence on Marketing and our Lives.
In 2015, the Internet will turn 46. The World Wide Web will be 26 years old. No longer mere novelties or the province of geeks, the Internet and the Web now form an integral communication tool. We now can communicate with each other around the world and down the block; we are starting to communicate with our homes, our appliances, and systems. In 2012, the United Nations’ Human Rights Council unanimously resolved that Internet access is an essential human right. Andrew Keen and Mitch Joel will debate it out
From selfies to cinemagraphs: The new content marketing (Yahoo + Tumblr)
Atomic, visual content is fast becoming the preferred media of young people everywhere. Easy to share, make, and consume in a mobile world, it’s changing how people communicate and express themselves. Because of this, networks like Tumblr are growing rapidly. Justin Scott, VP of Brand Strategy at Tumblr, will show us how leading brands are using simple visual content to make an outsized impact.
The Millennial Consumer: Understanding How Brands and Media Can Connect
Millennials are early adopters of technology and heavy users of online, social and mobile media. They also tend to have shorter attention spans and are actively in control of the content and marketing messages they receive.
Join Mintel’s Jason Praw, Head of Canadian Research, for an interactive session that will provide a look into Mintel’s consumer research on Canadian Millennials. Jason aims to provide an understanding of how brands and media can connect to the most intriguing consumer group since the Baby Boom.
Sounds exciting, no? See the entire schedule here. Tickets are on sale now, and some events are already sold out! Be sure to get your tickets here! You can also buy a pass for the entire week.