What’s your favourite foundation? We’ve reviewed several on this blog, and one of our hands-down-favourite foundation is DoubleWear by Estée Lauder. We’re not the only fans, this foundation is universally loved, especially in Canada. The popular foundation is celebrating Canadians with the launch of a new campaign. The new campaign celebrates diversity across Canada, and shines a spotlight on the fact that the foundation is made in Canada! That’s right, Canada is only one of two countries that are producing DoubleWear.
Estée Lauder Stay-in-Place Makeup is their #1 foundation, first launched in 1997. DoubleWear delivers 24-hour wear with a matte finish that looks flawless and natural. The colour stays true with buildable, medium to full coverage for all skin tones, and I mean all! The foundation is available in a whopping 56 shades in Canada and is $56 each.
The campaign features 11 Canadians of all different complexions and shades. Each person has a story to tell about their background and what finding the perfect foundation match means to them.
We had a lovely evening at the AGO chatting with the models, getting matched to our perfect shades and nibbling on themed treats. Have you tried DoubleWear yet? Find out more about it at