Dear Kate has managed to do the impossible. They’ve taken a relatively taboo subject and managed to market it in the most adorable, stylish way. Dear Kate creates pretty new underthings that are especially made for that time of the month.

I tried out a pair of their fancy Miss Moxie Hipster undies ($36).

I love the packaging. You can order online and if you aren’t happy with the fit or product, they’ll send you a new pair for free. (just pay shipping!)

The Miss Moxies are amazing! Stylish and super comfy. I really like the hot pink waistband. These are definitely not granny panties! Dear Kate undies give you a lot of protection without feeling bulky at all. Check out below to see how they do it!

At their launch party in Toronto last week, they had underwear stylishly hanging from hoops.

Each guest was able to DIY their very own pair of underwear. It was lots of fun deciding what to put on mine!

I was able to meet the founder of Dear Kate,the lovely Julie Sygiel. Julie has a background in chemical engineering, and actually developed the special wicking fiber for the underwear. She has lots of plans, and some new underwear styles in the works!

I hope you try them out! It’s great to see such an awesome product for women, by women. Visit www.dearkate.com to shop or visit Pert Lingerie on 1817 Queen Street East.