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Dear Kate has managed to do the impossible. They’ve taken a relatively taboo subject and managed to market it in the most adorable, stylish way.  Dear Kate creates pretty new underthings that are especially made for that time of the month.

I tried out a pair of their fancy Miss Moxie Hipster undies ($36).

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I love the packaging. You can order online and if you aren’t happy with the fit or product, they’ll send you a new pair for free. (just pay shipping!)

The Miss Moxies are amazing! Stylish and super comfy. I really like the hot pink waistband. These are definitely not granny panties! Dear Kate undies give you a lot of protection without feeling bulky at all. Check out below to see how they do it!

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At their launch party in Toronto last week, they had underwear stylishly hanging from hoops.

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Each guest was able to DIY their very own pair of underwear. It was lots of fun deciding what to put on mine!

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I was able to meet the founder of Dear Kate,the lovely Julie Sygiel.  Julie has a background in chemical engineering, and actually developed the special wicking fiber for the underwear. She has lots of plans, and some new underwear styles in the works!

I hope you try them out! It’s great to see such an awesome product for women, by women. Visit www.dearkate.com to shop or visit Pert Lingerie on 1817 Queen Street East.

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Author: amanda

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