Benefit has done a huge rebranding of all of their concealers! The quirky cosmetics company has rebranded the packaging, as well as the formula for their erase paste, which is now the Bo-oing Airbrush Concealer. Each product resembles super cute 90s school style erasers, hinting at the fact that you can erase any imperfections with each formula!
The new Boi-ing Airbrush Concealer comes in a large pan that is sheer to medium coverage, and comes in the shades 1 light, 02 light medium, or 03 medium. The formula is very light weight and boasts to cover dark circles, and is waterproof and long wearing for 10 hours.
Putting on the formula I found it to be really smooth and creamy texture. The concealer is definitely build-able, but is has a nice natural finish that is good for everyday work day, or days when you don’t want to wear much makeup!
Industrial Concealer on the left in 02, Airbrush Concealer in Medium on the right
I decided to try the concealer when I knew I would be out for a while without much room for touch ups. The formula stayed really well put on my face, but I just needed the odd powder here and there to take away a bit of oiliness. I would definitely turn to this for an everyday look!
I also received the original Benefit Industrial Strength concealer, which I actually tried for the first time! Even though the product does not talk about long wear, it definitely has industrial strength and is great for covering up imperfections with its full coverage for the whole day! The formula for this is a bit tackier and thicker than the airbrushed one, so this could be a choice for going out!
Airbrush Concealer in Medium on left Industrial Concealer in 02 on the right
Check out the new line!
Boi-ing Airbrush Concealer Retails for $27.00 at Sephora
Boi-ing Industrial Strength Concealer Retails for $27.00 at Sephora
Michelle is a beauty addict and photographer. See her work at www.michnoon.com